Alliance Supermarket and Point-of-Sale (POS) Systems Essay
Point of sale (POS) systems, are computer systems, which help organisation keep track of sales, transactions, customer trends, and automate the tedious manual tasks. Alliance Supermarkets has been using a POS system to keep track of its inventory. The data captured in the POS system is not being utilised efficiently to enhance the organisation competitiveness and productivity. This article will formulate new and inventive uses of the information from the POS system and Evaluate ethical and privacy concerns of information gathered from the POS system.
POS system enable Alliance supermarkets to keep track of daily sale, which translates to the business capability of examining customer trends (Books Llc, 2010). The information gathered through the systems can help organisation to be able to identify trends in the market; thereby, ensuring that organisations responds to consumer trends and needs appropriately (Mahadevan, 2009). This will ensure that the organisation reduces costs, which are mainly associated with human error. Tracking consumer trends enables appropriate product quantities are available at all times. POS system lowers costs and improves productivity with the enterprise (Vermeeren, et al., 2010). The POS system reduces the redundancies and time taken to serve customers their orders. POS system improves the service quality within the enterprise.
POS system is generic and secure, it is often designed to meet the particular needs of businesses. Customising POS system to suit the needs of Alliance supermarkets can assist the organisation in overcoming its unique challenges (Mahadevan, 2009). The information gathered from individual customers will provide the organisation with a tool of streamlining alliance supermarkets productivity and organization. The information gathered can help alliance supermarkets implement a sweet loyalty program. This program will ensure that the supermarket reward repeat purchasers. This will allow consumers identify the organisation as a brand that cares. This is essential because it reduces redundancies and the bulkiness associated by customers filling a form to capture their demographics (Vermeeren, et al., 2010). Alliance supermarkets can use the information gathered to highlight hot products. The real time analytics gathered from customers will ensure that the organisation highlights the hot new products that consumers are clamouring for, rather than dusty products stored at the corner of the store. Alliance supermarkets can also use the information to make personalised promotions, which suits the needs of customers (Books Llc, 2010). This will ensure that the organisation tailor customers shopping experience to their needs and make them feel unique, rather than any other insignificant shopper.
POS system is built with both CLIENT and SERVER systems. The client is a system that is used by employees at Alliance supermarkets below the managerial level to input data, or record transactions. The data gathered is recorded into the server (Books Llc, 2010). The POS system takes into account the ethical and privacy considerations of the information gathered because information stored at server can only be accessed by authorised personnel. The client-side system has restricted functionality because they are only permitted to input data at the server (Vermeeren, et al., 2010). In order for the data to be edited, one needs to acquire the server. This guarantees the security of the information stored in the POS system (Books Llc, 2010).
In conclusion, the information obtained on individual customers can help alliance supermarkets to enhance customer experience, which will ensure that the organisation satisfies customers and retains its long-term customers. POS system ensures that the customer engagement is made easy, which enhances Alliances supermarkets relationship with customers.
Books Llc. (2010). Retail Pos Systems: Point of Sale. New York: General Books.
Mahadevan, B. (2009). Operation Management: Theory and Practice. New Delhi: Pearson Education India.
Vermeeren, A. P., Law, E. L., Roto, V., Obrist, M., Hoonhout, J., & Väänänen-Vainio-Mattila, K. (2010). User experience evaluation methods: current state and development needs. In Proceedings of the 6th Nordic Conference on Human-Computer Interaction: Extending Boundaries (pp. 521-530). New York: ACM.