This Article Review Assignment requires you to:
Find an article from an online source, current periodical, newspaper or reference source from the last 12 months of publication, which incorporates discussion of/or application of material covered in the assigned cluster of chapter readings.
List five (5) key concepts covered in the chapter readings of the cluster, that are also discussed in the article.
Give complete reference of the resource.
Prepare a maximum one page review
STUDENT NAME: ________________________________________________
COURSE & SECTION #: ________________________________________________
CLUSTER # ________________________________________________
ARTICLE TITLE: ________________________________________________
AUTHOR: ________________________________________________
PUBLICATION: ________________________________________________
DATE: ________________________________________________
PAGE #: ________________________________________________
LIST 5 KEY CONCEPTS FROM THE ASSIGNED CHAPTERS THAT ARE COVERED IN THE ARTICLE:
1.TOPIC
2Creating Customer Relationships/Value through Marketing
3Developing Successful Marketing and Organizational Strategies
4Scanning the Marketing Environment
Ethics and Social Responsibility in Marketing
5Pulling It All Together: The Strategic Marketing Process

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