Concierge Health Care Model Essay
Introduction
The current public and certain private health centers have become overcrowded with patients getting inadequate doctor attention. With the rise of health consciousness among the general population, people are starting to look for alternatives to conventional health care. Health care services are an important for all citizens thus the need to create a more customer centered model. Concierge care model allows the doctor to increase the amount of time that he provides care to the patient. The doctor cuts out on a large number of patients as compared to a conventional doctor but give more specialized care at a small extra fee. This report will analyze the concierge business model industry, the target market, sources of competition, revenue generation, barriers of trade and ethical considerations for this kind of business model.
Strengths
The current health care system has been experiencing many shortfalls that tend to reduce service quality in the health care center. Patients in most public and private ran health care centers generally give a patient about 8 minutes of doctor’s time. This is a very short period of time which at most times is not sufficient to identify the patient’s condition and it is also more reactive rather than preventive. The concierge model identifies the needs of this segment of the population and provides a customer centered primary care to these patients. The concierge services are also accessible and reliable in that the patient can call the doctor at anytime andget services even at home. The doctor is also able to have a more personalized relationship with the patient. This helps for the implementation of a preventative form of health care, where illnesses and diseases are identified at their early stages and measures taken at an early stage thus reducing the rate of hospitalization by about 72% as compared to conventional health care. Concentration on preventative medicine will allow patients to save their money and also ensure that they maintain a good health. This preventative scheme will ensure that our concierge membership are renewed yearly due to better services and cost effectiveness (Lynn,2012).
Weaknesses
The concierge health services face many challenges in its implementation. As primary care providers the doctors may face challenges in providing specialized care if the patient under observation condition worsens. This means that the concierge service cannot fully address the health condition/illness of a patient without seeking for assistance in public health facilities which are more equipped with medical equipment (Smillie, 2010).
Operating as an independent concierge makes it very costly for a doctor to buy basic health equipment such as dialysis machines, x-rays and other machines and operational and surgical tolls that are needed to provide quality care. Concierge health care services generally target a small segment of the population as it charges extra for the personalized care. Most of the general population needing health care are generally poor and without health insurance. This means that concierge care is viewed by the general population as discriminatory since it targets the rich who are able to pay the $100-180 per month membership fee for the concierge services. This goes against the global goal of health care for all as it seems that concierge health care only objective is to provide more care to patients provided they are able to pay more while the majority poor are left to their own means (Abramson, 2011).
Opportunities
The baby boomers of the 1960’s are hitting the 50 age mark. This represents a large percentage of the population at an age where most health complications begin to arise. Most of these peoplein their 50’s are employed and enjoy a stable source of income. This means that this segment of the population will be able to pay for the $100-180 a month fee for the personalized health service (Julie, 2011). The American population is also more health consciousness due to awareness campaigns for some of the illnesses which continue to pose a threat such as cancer, diabetes, obesity related complications, and heart complications which is becoming common to all segments and ages of the population. Insurance providers have also studied and evaluated the concierge health model and have seen the opportunity for this market segment. As a result many insurance providers are linking their members to concierge care providers thus easing payments for the care fees (Lawrence, 2008).
Threats
Concierge health care provision has developed and grown over the years. Since it is more of a new trend in the public health domain and the government has not created laws and bills to monitor and check the concierge care provision. With the rapid rise in this trend then there is the possibility of laws that may threaten the provision of concierge service due to the level of discrimination/ isolation of this model of care provision. The recent Obama Care act which seeks to provide Americans with health insurance and affordable healthcare is likely to reduce the number of patients seeking concierge care services as they are satisfied with the public health care (Concierge Medicine, 2013).
Conclusion
The current conventional health care provision in most public hospitals provides the much needed care to large masses of the population at a low price. The poor people are able access even complex primary care and even access complex operations thus improving the general health of the population. The problem with conventional models is that public hospitals are over populated with low level of doctor topatient ratio. One doctor serves 32-35 patients a day which over strains them and also is not sufficient for adequate care to be provided to patients. This means that only sub- standard care is provided by public health facilities. The concierge care model is one good way of increasing patient care provision which translates to improved health care for the patient. This personalized care is charged at an extra fee which makes it less accessible to most of the population. Although the concierge services provide a better health care service it should reduce its membership fees to make it more affordable to the masses. This organization should implement the concierge model but also consider the poor in the population by organizing check -ups in the community to reduce the discrimination identified with hybrid concierge services.
 
 
References
Abramson, J. (2011). Overdosed America.Association of American Medical colleges Journal.
Concierge Medicine, (2013). Greater Access for a Fee: PBS. Retrieved from: http://www.pbs.org/newshour/bb/health/july-dec12/medicine_07-09.html.Date: 12, Dec, 2013.
Julie, K. (2011). The Practice of Generalist Social Work. New York, NY: Routledge.
Lawrence, O. (2008). “Box 8: The Federal Presence in Public Health”. Public Health Law: Power, Duty, Restraint, Revised and Expanded (2nd ed.).California: University of California Press.
Lynn, C. (2012).”Insurers, doctors at odds over ‘concierge’ care”, Concierge Doctor.
Smillie, W. (2010). “The National Board of Health.” American Journal of Public Health and The Nation’s Health.
 

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