The paper should demonstrate understanding of the reading as well as the implications of new knowledge. The paper should integrate readings and class discussions into work and life experiences. It may include explanation and examples from previous experiences as well as implications for future applications
Focus of the Final Paper
Construct a business plan for a small business venture of your choosing.
The components of the business plan should include:
A. Executive summary—short description of the venture with emphasis on the unique characteristics and important aspects.
B. Description of the business—more comprehensive description of the venture including a brief history of the company and industry
as well as the value to consumers.
C. Marketing—two major parts are in this section: the research and analysis identifies the target market and trends; the marketing plan
discusses market strategy, pricing, advertising, and sales.
D. Research, design, and development—includes developmental and technical research leading to the design of the product
E. Operations segment—focuses on location, production facilities, and equipment
F. Management—presentation of the key employees, methods of compensation, and any outside advisors
G. Critical risks—identification of potential problems and alternative courses of action
H. Financial forecasting—all of the important financial statements need to be included: income statement, balance sheet, cash flow
I. Harvest strategy—this segment projects a long-term plan for how the entrepreneur(s) will benefit from the success of the venture
J. Milestone schedule—determines the objectives and their deadlines
K. Appendix—extra support material or bibliography
Must include an introductory paragraph with a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must conclude with a restatement of the thesis and a conclusion paragraph.
Must use APA style as outlined in the approved APA style guide to document all sources.
Must include, on the final page, a Reference Page that is completed according to APA style as outlined in the approved APA style guide
Information from
Kuratko, D., Hornsby, J. (2009) New Venture Management. Upper Saddle River, NJ: Pearson Prentice Hall.
ISBN: 9780136130321.

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