First, Think of yourself as a researcher, using the following theory, explain this specific concept.
Second: relate this concept to a recent scandal that is online or in the media, answering the following questions.
• How does the concept from relate to scandal?
• What do you think was the main cause or contributing factors that led to the scandal?
• What methods of inquiry did you use to come to conclusions?
• What did you believe and why?
• How did technology play a part in this scandal as well?
Third: Choose 2 research methods and relate them to how to research the scandal you discussed and why you chose those two methods.
Fourth: How do we create and receive effective communication in these technological forms. How do we personally filter on a daily basis ?
Sample Communication Theory Application Essay
The Rules Approach in Communication
Communication between human beings is based on quite a number of factors one of which is rules. The rule approach is featured in quite a number of communication theories. The rules that are used in communication are dependent on the context of communication. This may be the setting, the parties involved, and the relationship between the parties among other factors. According to communication theories, rules are meant to govern people and guide them on their behavior during communication situations. Rules during communication may either be generative or imposed rules depending on the setting of the communication situation (Shimanoff, 1980). Generative rules are those that the parties come up with during the communication process and vary wit the type of communication context. Imposed rules on the other hand are those that are set beforehand by the society, the community or the group that is involved in the communication situation.
Currently, most scandals in the world revolve around the political field. These scandals range from the personal lives of the politicians involved to their line of duty. Recently, there has been a scandal revolving around one Peter Domenici who was a former senator. The man was a former senator hence he was already in the limelight. He admitted to have fathered a child outside wedlock and had kept the child a secret for thirty years. His reason for this was that the mother of the child had requested him to do so. The mother to the child felt that it was important for the child to be kept a secret due to the fact that her father was also a senator at that time and this would bring a huge wave of discomfort between the two political figures. The scandal attracted a lot of attention from the public as well as the media and different opinions from different parties.
Contributing Factors to the Scandal
The party involved being a political figure, it is clear that any news about the incident to the public would destroy his career as well as his family. This means that the secret had to be protected from his family and the public at all costs. Problems arose when the former senator received news that his secret was already out and there were people intending to reveal this to the public. He felt that the news coming from another party would probably have more false statements than real ones hence decided to come out in the open. This may have helped in reducing the magnitude of the scandal as well as entirely tainting his image. He also apologized to his family and the public for letting them all down.
Methods of Inquiry
The methods of inquiry used were mainly through online research. Since there are many articles in line with the scandal, it was very easy to get different views of the story from different people as well as eye witnesses to the statement made by the former senator. It is also clear from the statements he made that his intentions were clear concerning the scandal hence no need for further inquiry. In my opinion, this was a very wise approach for the senator especially letting people in on his private life. It would have been worse if the story had been heard from a third party since there are high chances that the facts behind the story would all be wrong and the scandal would have drawn more negative energy from the public.
Contribution of Technology
Technology played a huge role in the creation of the scandal as well as the resolving process. It is through technology that the former senator got wind of the news that there were people who had known his 30 year old secret. It is also through media that the former senator was able to explain the situation surrounding the scandal and offer his apologies to his family and wife. All in all, without technology, there are chances that the scandal would not have happened and there would be no fuss about the former senator’s private life. Thanks to social media and all other current avenues of communication brought about by technology, the scandal came to be and had an impact on the lives of those who were involved either directly or indirectly.
When it comes to research, there are quite a number of methods that can be used depending on the field of research and the nature of the item being researched. When researching the above scandal, the main methods of research were research using social media and research using key words. Research using social media is very effective due to the fact that most of the news ca be found in social media. This is done due to the fact that social media is used by most people as well as the fact that most people have access to social media (Hewson, 2002). This means that all kinds of news are put here for the public to gain access to as fast as possible. It is also efficient since news from whatever years can be found here.
In addition to that, internet research is very effective with the use of proper search engines as well as having the correct key words. Some search engines are more effective than others since they are fed with more information as compared to the rest. In addition to that, they do not require intensive research like having a number of key words in order to find what one is researching about. One keyword is enough to get all the information required or even to get a platform in which all the information can be obtained. For example, the key words when researching about the scandal stated above would be words like ‘political scandals’, ‘Pete political scandal’ among other key words that are related to the item of research.
Creating and Receiving Effective Communication in Technological Forms
In order receive and create effective communication, there are things that we are expected to do when it comes to technological forms. Different technological forms require different ways of communication in order for them to be effective. Ways of effective communication differ on the basis of personal preference as well as personal interests. It is also dependent on the type of communication that is being carried out and what is expected by the individual after the communication situation. The parties involved also determine the effectiveness of communication in technological forms. This means that creating and receiving effective communication in technological forms is based on the rule approach in communication theories. There are certain rules that ought to be followed when using technological forms in communication without which communication would not be effective.
Hewson, C., Yule, P., Laurent, D., & Vogel, C. (2002). Internet Research Methods: A Practical Guide for the Social and Behavioural Sciences. London: SAGE.
Shimanoff, S. B., & Hymes, D. H. (1980). Communication Rules. Beverly Hills, Calif: Sage Publications.