Free Diageo Financial Research Paper Report
Introduction
Diageo, is a New York Stock Exchange Listed company that was established in 1997, through the merger of Grand Metropolitan and Guinness. Diageo trades in over 180 countries, and has offices in 80 countries around the globe. Diageo is the world’s leading producer of Spirits, and a major producer of wine and beer. The products under Diageo’s stable includes, but not limited to; Smirnoff, Johnnie Walker, Baileys, and Guinness, which are world’s best-selling vodka, blended Scotch whiskey, liqueur, and stout. As a Financial manager I will examine a variety of key indicators to examine the attractiveness of Diageo for investment. The indicators include share price analysis, current ratio, and quick ratio, debt to equity ratio, return on equity and return on capital invested. These ratios will provide the potential benefits and losses that an investor can derive from investing in Diageo. The five financial ratios and stock price analysis to provide an in-depth view of the company’s financial strength, level of returns and weaknesses. Through this, the financial risk for the investor will be determined, and this will enable the financial manager to provide an appropriate recommendation to the investor.
Rationale for choosing Diageo

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