Has Everglo reached the end of the line in terms of its quality of service strategy? As a competitor to Everglo, what would be your options in response to Everglo’s latest moves?
In business, competition in this thriving industry is very aggressive at times leading to legal suits due to infringements that may occur between competitors as they seek to attract more customers than their competition (Ferrell & Hartline, 2010). To gain a competitive advantage, Everglo must unique in its same target market. It acts as a precautionary measure that assists company’s marketing executives to create and develop a strategic marketing strategy that ensures the success of the business venture. The success of a supermarket business is wholly dependent on how efficiently it offers retail and wholesale services to its loyal and potential customers (Ferrell & Hartline, 2010).
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