Imagine that you are a senior business manager in a U.S.-based MNC. Your boss has accepted your recommendation to expand the MNC into the country you selected in Assignment 1. Your boss has now asked you to formulate an entry and implementation strategy for expansion.
Write a 5-7 page paper in which you:
1. Describe an organizational culture for your fictional MNC that would ease entry into the given market.
2. Prepare an environmental scanning analysis for the new market using the following: Industry/Market, Technology,Organization, Regulatory, Economic, Social, and Political Factors.
3. Determine the entry strategy, ownership structure, and organizational structure for your fictional MNC that would ease entry into the given market. Justify your selections.
4. Create a political risk assessment for the given country chosen.
5. Design an implementation strategy for expansion based on the above analyses and justify your recommendation.
6. Provide at least 3 qualified sources (i.e. peer reviewed journals, government or a professional organization website).
Your assignment must follow these formatting requirements:
•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
•Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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