The company where you are the marketing manager has concentrated the majority of its efforts in the United States, Canada, and Mexico. You are providing information to the executive committee on various strategies that will help them break into the markets of Europe and Asia. In fact, the committee has expressed their strong interest in becoming a global presence and a highly influential multinational corporation.
You are working with your marketing team to help present viable options that will propel the organization into a strong multinational presence. Be sure that you address the various important factors that exist when developing a global marketing strategy. What are some of the key issues that will have to be taken into consideration when expanding into foreign markets? What are some of the challenges? How might this newly expanded multinational corporation overcome those challenges? Fully support your discussion