Sample Coffee Shop Business Plan Essay
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Temple Coffee House Business Plan
Company and Product
Temple Coffee House is an ideal place for relaxing especially for local coffee addicts. Being a coffee house, the main product is coffee and a few accompaniments such as cookies. Other available drinks include hot beverages like tea and cold drinks like soft drinks, water, ice cream, fresh juice among others. The services offered are close to those offered in a bar and a restaurant with the catering or self service provided. In addition to the coffee and other drinks there is availability of free Wi-Fi which can also be classified as a product. This means that as long as a customer has purchased a product, he or she is free to use the internet as long as he or she has his or her laptop or any device that uses Wi-Fi.
Temple Coffee House falls under the food industry as well as the entertainment and leisure industry. This is because it will serve food products and also will provide entertainment through the use of the internet. This industry encourages use of resources even when one is relaxing. For instance, one may work on something during a coffee break hence kill two birds with one stone. In order to fit the coffee house into its suitable industry, the environment of the coffee house should also enhance that. The colours should blend in a sense of leisure, business as well as relaxation. This is best seen in the colours that are used preferably a blend of dark brown and red. In addition to that, the kind of decorations that are used should also blend in the same aura as did the colours. These include paintings, flowers and lighting (bangs, 2005).
The estimated number of customers expected is five hundred and above which is on the average side. The target customers are mostly people in business settings especially those that use the internet in their job settings. These people are precisely found in the surrounding area of the business hence serve as a perfect target for the products in question. The target market is not limited to business people it is only that they are the preferred customers. The general community can also be customers in the coffee house although their frequency cannot be guaranteed. This means that a standard number of customers can be targeted and reached within a day. The coffee house is set up in the middle of big offices that hold quite a number of people. This is strategically located in the middle of these buildings hence it is easy to get customers whenever these people go on breaks or come from work. This is also an assurance of full time sales.
Competitor analysis for the coffee house is very wide considering the fact that it falls under the food industry. More often than not, some people would prefer having a meal rather than a snack during breaks which are mostly referred to as coffee breaks. This creates quite some competition for the coffee house due to the fact that there are a number of food areas that are preferred to it. Other than that, competition can be analysed by getting previews from customers and the people around. This can be done by putting up suggestion boxes where customers can make suggestions concerning the changes that they want and why they would prefer going to other places rather than Temple Coffee House.
Marketing Plan Research
Marketing the coffee house has to be unique and very effective since the available competition is inevitable. Its proximity to an area with many offices is one step towards enhancing marketing. This can be made possible by handing out flyers to the people in the buildings around especially in the peak hours which are either in the morning or in the evening. This is a sure way of reaching out to the expected number of customers that are expected in the coffee house. In addition to that the flyers can also be used to invite other people who did not get the chance of getting them. The flyers should contain information that people may not tell from the name of the coffee house. These include the snacks available and the other drinks. By doing so, it would then be possible to convince more people to get to the coffee house and also get rid of the mentality that the coffee house only sells coffee.
Marketing research can also be carried out through the investigation of other companies’ success stories. By doing so, it is then possible to borrow their methods of marketing or make them even better hence make it possible to reach out to the target market in a much easier way. When covering a local area, marketing can be done on a local level either through having an advertisement in the local magazine or the local newspaper in order to raise awareness to the rest of the community at large. Local radio stations are also a good way of marketing the coffee house especially by creating unique adverts as compared to those of other competitors.
Primary and secondary research
Primary research is carried out on a one to one basis. This can be done in order to find out competitors, potential competitors, the progress of the coffee house, the customer’s feedback among others. This can be done through handing out forms like questionnaires in which the customers are given briefly during their visit, through the installation of suggestion boxes among other simple methods. It is also possible to get the information one on one from the customers or even studying their responses to the services that they are offered. This will help in knowing whether the customer’s needs have been met and also in the identification of any potential risks or problems that are already being experienced by the customers or the services being offered (Williams, 2009).
Secondary research entails carrying out investigations on the progress of the coffee house from secondary sources of information such as archives and reports. This is a record of either the progress of the coffee house or even the reports of other businesses like that of the coffee house. This will help in keeping track of the progress and also compare it to that of other businesses that have gone through the same. The records can be used to compare the business with other businesses and see their trends. These trends can then be translated to determine whether the current trend of the company promises good results. If the trend matches with that of a business that went on a loss or did not succeed, then it is a call to make the necessary corrective measures.
Bangs, D. H., & Henricks, M. (2005). Business plans made easy. Irvine, Calif.: Entrepreneur Press.
Williams, E. J. (2009). Jenny’s Coffee House: After Yenni. Yarraville, Vic: Transit Lounge Pub.