Sample Essay on Social Marketing in Healthcare

Social marketing is described as commercial marketing strategies that promote public health and is effective on healthcare providers and population level. According to the marketing social change, it is the application of techniques and concepts that have been proven and are drawn from the commercial sectors and promotes changes. These changes are experienced in diverse as well as essential behaviors that are associated with sexual behavior, drug abuse and smoking. Social marketing approach is considered an effective manner to affect major social problems but still has not been experienced since its power has not yet been harnessed (Backer, 1992).

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