Various Change Management Questions
The rationalist approach postulates that only one correct answer to strategy exists and it is the mandate of business organizations to find it. The incremental approach however gives an allowance for re-adjustment of proposed objectives in case the firm comes across new knowledge or comprehension. Incremental strategies are more constructive because of the unavoidable complexities as well as uncertainties encountered in the process of innovation. The main protagonists are Ansoff of the rational theory and Mintzerg for the increment theory. The rationalist approach puts forward a managerial strategy that aims at meeting a long term objective by focusing on day to day pressures and eliminating competition (Brickley, 2007).
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